Ciao!
I'm Davide, a Senior UX/UI Designer with over 10 years of experience helping high-traffic e-commerce brands like Ray-Ban, Costa del Mar, and Vista grow conversion and loyalty.
PROFESSIONAL EXPERIENCE
A decade shaping iconic e-commerce brands
Jan 2015 — Aug 2015
UX/UI Design Intern at MetaLab
Remote from Italy
Oct 2022 — Jun 2025
Senior UX/UI Designer at Vista
Remote from Spain
Feb 2016 — Apr 2021
UX/UI Designer at Luxottica
Milano, Italy
May 2021 — Sep 2022
Senior UX/UI Designer at EssilorLuxottica
Milano, Italy
Sep 2015 — Dic 2015
UX/UI Design Intern at DigitasLBi
Milano, Italy
LEARN MORE
case studies
A decade shaping iconic e-commerce brands
COSTA DEL MAr
Transforming the PDP into a guided lens decision journey
E-COMMERCE OPTIMIZATION
UX RESEARCH
A/B TESTING
VISTA
Rebuilding PLP navigation for faster product discovery
NAVIGATION DESIGN
USER TESTING
STAKEHOLDER MANAGEMENT
VISTA
Turning internal debate into data-driven design
DESIGN LEADERSHIP
EVIDENCE-BASED DESIGN
PROCESS OPTIMIZATION
RAY-BAN
Optimizing the checkout for an e-commerce leader
E-COMMERCE OPTIMIZATION
HEURISTIC ANALYSIS
MOBILE-FIRST
RAY-BAN
Designing a self-service journey to empower customers
SERVICE DESIGN
INFORMATION ARCHITECTURE
POST-PURCHASE UX
ABOUT ME
WORKS
CONTACTS
Ciao!
I'm Davide, a Senior UX/UI Designer with over 10 years of experience helping high-traffic e-commerce brands like Ray-Ban, Costa del Mar, and Vista grow conversion and loyalty.
PROFESSIONAL EXPERIENCE
A decade shaping high-traffic e-commerce
Oct 2022 — Jun 2025
Senior UX/UI Designer at Vista
Remote from Spain
May 2021 — Sep 2022
Senior UX/UI Designer at EssilorLuxottica
Milano, Italy
Feb 2016 — Apr 2021
UX/UI Designer at Luxottica
Milano, Italy
Sep 2015 — Dic 2015
UX/UI Design Intern at DigitasLBi
Milano, Italy
Jan 2015 — Aug 2015
UX/UI Design Intern at MetaLab
Remote from Italy
LEARN MORE
case studies
Turning user friction into business growth
COSTA DEL MAr
Transforming the PDP into a guided lens decision journey
How context-first guidance boosted clarity, conversion, and loyalty
E-COMMERCE OPTIMIZATION
UX RESEARCH
A/B TESTING
VISTA
Rebuilding PLP navigation for faster product discovery
How prototypes and testing cut friction and drove more traffic into PDPs
NAVIGATION DESIGN
USER TESTING
STAKEHOLDER MANAGEMENT
VISTA
Turning internal debate into data-driven design
How evidencebased design turned stakeholder debate into measurable progress
DESIGN LEADERSHIP
EVIDENCE-BASED DESIGN
PROCESS OPTIMIZATION
RAY-BAN
Optimizing the checkout for an e-commerce leader
How applying foundational principles led to a significant conversion uplift
E-COMMERCE OPTIMIZATION
HEURISTIC ANALYSIS
MOBILE-FIRST
RAY-BAN
Designing a self-service journey to empower customers
How an intent-based Help Center reduced call volume and improved autonomy
SERVICE DESIGN
INFORMATION ARCHITECTURE
POST-PURCHASE UX
ABOUT ME
WORKS
CONTACTS
Ciao!
I'm Davide, a Senior UX/UI Designer with over 10 years of experience helping high-traffic e-commerce brands like Ray-Ban, Costa del Mar, and Vista grow conversion and loyalty.
PROFESSIONAL EXPERIENCE
A decade shaping high-traffic e-commerce
Oct 2022 — Jun 2025
Senior UX/UI Designer at Vista
Remote from Spain
May 2021 — Sep 2022
Senior UX/UI Designer at EssilorLuxottica
Milano, Italy
Feb 2016 — Apr 2021
UX/UI Designer at Luxottica
Milano, Italy
Sep 2015 — Dic 2015
UX/UI Design Intern at DigitasLBi
Milano, Italy
Jan 2015 — Aug 2015
UX/UI Design Intern at MetaLab
Remote from Italy
LEARN MORE
case studies
Turning user friction into business growth
COSTA DEL MAr
Transforming the PDP into a guided lens decision journey
How context-first guidance boosted clarity, conversion, and loyalty
E-COMMERCE OPTIMIZATION
UX RESEARCH
A/B TESTING
VISTA
Rebuilding PLP navigation for faster product discovery
How prototypes and testing cut friction and drove more traffic into PDPs
NAVIGATION DESIGN
USER TESTING
STAKEHOLDER MANAGEMENT
VISTA
Turning internal debate into data-driven design
How evidencebased design turned stakeholder debate into measurable progress
DESIGN LEADERSHIP
EVIDENCE-BASED DESIGN
PROCESS OPTIMIZATION
RAY-BAN
Optimizing the checkout for an e-commerce leader
How applying foundational principles led to a significant conversion uplift
E-COMMERCE OPTIMIZATION
HEURISTIC ANALYSIS
MOBILE-FIRST
RAY-BAN
Designing a self-service journey to empower customers
How an intent-based Help Center reduced call volume and improved autonomy
SERVICE DESIGN
INFORMATION ARCHITECTURE
POST-PURCHASE UX